Fear plagues the craft.
Read MoreThe Process: Focusing on Writing as Skilled Craft
Editing: From Shapeless Block to Statue of David
It’s a harsh lesson, but it’s as true as the moon is gray.
Read MoreThe First Commandment of Writing: Clarity
The simplest means of expression is often the grandest of them all.
Read MoreTo Write Well is To Copy First, Then Steal Later
We can drown ourselves in self-help books, especially self-help books about the art and craft of writing.
Read MoreWhat We Can Learn From Poetry in Writing and Life: In Honor of National Poetry Month
I fell in love with writing because of poetry. I learned to write with beauty and pain, with power and grace, with flow and rhythm because of the poets.
Read MoreFear, Loathing, and Rhetoric: To Write With Beauty or Say Nothing At All
We are awash in an endless sea of rhetoric.
Read MoreHow To Demystify the Google Beast: Why Brand and Content Matters, A Simple Approach
First, let’s demystify Google and try our best to squash all the buzz words you hear associated with the search beast.
Read MoreTo Be Precise Is To Write Well
It did not take many words for Ernest Hemingway to let the world know he had one more fight left in him.
Read MoreRoyal Marketing Concepts: Content Still King
A few weeks ago, someone called us royalty. We were flattered. And may have spent the rest of the afternoon speaking with British accents.
Read MoreThree Keys to Writing Effectively for Digital Media
Digital media allows us to publish anything we want, whenever we want. But that doesn’t mean it will be read. Writing alone will not persuade a reader to engage with your company.
In “Don’t Make Me Think,” Steve Krug examines website usability and internet reading habits. “We don’t read pages,” he writes. “We scan them.” Readers are “usually on a mission to get something done, and usually done quickly.”
Read MoreBooks About Writing
Writing is a craft. You must try, fail, and practice in order to become good.
Read MoreCan you write a novel in eight weeks? Yes.
It is daunting, surely. You may go mad during the process.
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